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Jewelry Buying Guide
Gold Guide
Know your gold! Yellow, White, Rose 14k & 18k - Get the scoop!
Diamond Guide
Demystify "The 4 C's" and learn how to shop for the best!
Platinum Guide
Discover why Platinum is the precious metal of choice.
Gemstone Guide
Amethyst, Topaz, Ruby, Emerald, Sapphire, Garnet, Opal, and more...
Pearl Guide
Find the pearl that is right for you by educating yourself on the quality and value of cultured pearls.
Silver Guide
Learn to identify quality in silver jewelry and accessories.

diamond & platinum rings

Jewelry Guide
Platinum Education & Buying Guide
The most appealing characteristic of platinum is its durability. Each time other metals are scratched or polished, a tiny bit of metal is lost. In fact eventually, prongs of white gold and yellow gold may wear down enough that you need to have them reinforced with more metal for safety.

But not with platinum. A scratch in platinum may leave a mark on the metal, but this metal is so strong that it will not readily chip or splinter. While it is the strongest of jewelry metals, it can scratch and develop a patina of wear. Many people prefer this look, unique to platinum. But if you like the shine, a jeweler can polish your jewelry to bring back the original reflective finish. In the mean time, buffing with a soft cloth can give your jewelry renewed luster. The majority of platinum jewelry is 95 percent pure platinum combined with 5 percent iridium, palladium, ruthenium or other alloys. For guaranteed quality in platinum, look for the marks 950 Plat or Plat.

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